2022 - 2023

2022 - 2023

2022 - 2023

Reimagine i-Akaun

Reimagine i-Akaun

Reimagine i-Akaun

Great design starts with imagination, turning them into delightful user experiences, journeys and great partnerships. This document brings WPP and KWSP/EPF together through human-centered design, this document is our guide — a bespoke ways of working to take i-Akaun to the next level.

Great design starts with imagination, turning them into delightful user experiences, journeys and great partnerships. This document brings WPP and KWSP/EPF together through human-centered design, this document is our guide — a bespoke ways of working to take i-Akaun to the next level.

Great design starts with imagination, turning them into delightful user experiences, journeys and great partnerships. This document brings WPP and KWSP/EPF together through human-centered design, this document is our guide — a bespoke ways of working to take i-Akaun to the next level.

Hello!

Hello!

Hello!

Meet our team...

Meet our team...

Meet our team...

The Process

The Process

The Process

The sweat and tears of our hard work begins here

The sweat and tears of our hard work begins here

The sweat and tears of our hard work begins here

THE PROCESS

THE PROCESS

Discovery

Discovery

Discovery

A partnertship between KWSP and WPP to revamp and enhancing the i-Akaun experience on web and mobile platforms

A partnertship between KWSP and WPP to revamp and enhancing the i-Akaun experience on web and mobile platforms

A partnertship between KWSP and WPP to revamp and enhancing the i-Akaun experience on web and mobile platforms

THE PROCESS

THE PROCESS

Discovery

Discovery

Discovery

Stakesholder’s Visions

Stakesholder’s Visions

Stakesholder’s Visions

Realigning i-Akaun with EPF’s digital future & putting Malaysians at the forefront of EPF

Realigning i-Akaun with EPF’s digital future & putting Malaysians at the forefront of EPF

Realigning i-Akaun with EPF’s digital future & putting Malaysians at the forefront of EPF

THE PROCESS

THE PROCESS

Discovery

Discovery

Discovery

Goals

Goals

Goals

Vision

Vision

Vision

Personas

Personas

Personas

The 5 Financial Stages

The 5 Financial Stages

The 5 Financial Stages

Current members of i-Akaun

Current members of i-Akaun

Current members of i-Akaun

Informal Economy

Informal Economy

Informal Economy

Potential members of i-Akaun

Potential members of i-Akaun

Potential members of i-Akaun

Stories of each members

Stories of each members

Stories of each members

FIRST JOBBER

FIRST JOBBER

FIRST JOBBER

Siti, 24 | Jr. Excecutive

Siti, 24 | Jr. Excecutive

Siti, 24 | Jr. Excecutive

Siti just started a new job as a Jr. Executive. She found out about EPF from her company’s HR.


She realised she’s behind with savings amongst her peers and decided to save up more. She seeks advice on how to save smartly via social media but she is unsure which advice to follow.

Siti just started a new job as a Jr. Executive. She found out about EPF from her company’s HR.


She realised she’s behind with savings amongst her peers and decided to save up more. She seeks advice on how to save smartly via social media but she is unsure which advice to follow.

Siti just started a new job as a Jr. Executive. She found out about EPF from her company’s HR.


She realised she’s behind with savings amongst her peers and decided to save up more. She seeks advice on how to save smartly via social media but she is unsure which advice to follow.

VALUE PROPOSITION

VALUE PROPOSITION

VALUE PROPOSITION

Our Personalised Financial Management helps Siti who wants to save more money by assisting her on her ideal way and giving her financial projections to reach her goals.

Our Personalised Financial Management helps Siti who wants to save more money by assisting her on her ideal way and giving her financial projections to reach her goals.

Our Personalised Financial Management helps Siti who wants to save more money by assisting her on her ideal way and giving her financial projections to reach her goals.

GO-GETTER

GO-GETTER

GO-GETTER

Najmi, 33 | Software Tester

Najmi, 33 | Software Tester

Najmi, 33 | Software Tester

Najmi has learnt to manage his own finances for some time, has several commitments and is in the process of settling down.


He wonders where he can get advice to manage his financials better for him to buy a house

Najmi has learnt to manage his own finances for some time, has several commitments and is in the process of settling down.


He wonders where he can get advice to manage his financials better for him to buy a house

Najmi has learnt to manage his own finances for some time, has several commitments and is in the process of settling down.


He wonders where he can get advice to manage his financials better for him to buy a house

VALUE PROPOSITION

VALUE PROPOSITION

VALUE PROPOSITION

Our Online Advisory helps Najmi who wants to buy a house by providing him with the right content and providing personalised recommendations so that he will make an informed decision.

Our Online Advisory helps Najmi who wants to buy a house by providing him with the right content and providing personalised recommendations so that he will make an informed decision.

Our Online Advisory helps Najmi who wants to buy a house by providing him with the right content and providing personalised recommendations so that he will make an informed decision.

FAMILY PLANNER

FAMILY PLANNER

FAMILY PLANNER

Mei Ling, 41 | Pharmacist

Mei Ling, 41 | Pharmacist

Mei Ling, 41 | Pharmacist

Mei Ling is a career-driven women that tries her best to prioritise her entire family’s well-being.


She and her husband focus their savings on their kid's education along with their upcoming retirement.

Mei Ling is a career-driven women that tries her best to prioritise her entire family’s well-being.


She and her husband focus their savings on their kid's education along with their upcoming retirement.

Mei Ling is a career-driven women that tries her best to prioritise her entire family’s well-being.


She and her husband focus their savings on their kid's education along with their upcoming retirement.

VALUE PROPOSITION

VALUE PROPOSITION

VALUE PROPOSITION

Our Goal Creation helps Mei Ling who wants to save for her kids’ education by guiding her on the best way to save and suggesting the correct steps before making big decisions

Our Goal Creation helps Mei Ling who wants to save for her kids’ education by guiding her on the best way to save and suggesting the correct steps before making big decisions

Our Goal Creation helps Mei Ling who wants to save for her kids’ education by guiding her on the best way to save and suggesting the correct steps before making big decisions

RETIREMENT SEEKER

RETIREMENT SEEKER

RETIREMENT SEEKER

Raj, 53 | Strategy Officer

Raj, 53 | Strategy Officer

Raj, 53 | Strategy Officer

Raj is realigning his financials, doing budgeting, and forecasting for himself and his spouse’s retirement soon.


He wants his children to be financially independent and ready for their future.

Raj is realigning his financials, doing budgeting, and forecasting for himself and his spouse’s retirement soon.


He wants his children to be financially independent and ready for their future.

Raj is realigning his financials, doing budgeting, and forecasting for himself and his spouse’s retirement soon.


He wants his children to be financially independent and ready for their future.

VALUE PROPOSITION

VALUE PROPOSITION

VALUE PROPOSITION

Our Online Advisory helps Raj who wants to plan his retirement by guiding him with personalised advice and preparing a thorough plan in order for him to secure his future.

Our Online Advisory helps Raj who wants to plan his retirement by guiding him with personalised advice and preparing a thorough plan in order for him to secure his future.

Our Online Advisory helps Raj who wants to plan his retirement by guiding him with personalised advice and preparing a thorough plan in order for him to secure his future.

EMPTY NESTER

EMPTY NESTER

EMPTY NESTER

Lukman, 60 | Retiree

Lukman, 60 | Retiree

Lukman, 60 | Retiree

Lukman currently resides in Ipoh with his family and recently retired.


He dedicated his whole life working for his savings but still worries that his savings is not enough despite his early retirement planning.

Lukman currently resides in Ipoh with his family and recently retired.


He dedicated his whole life working for his savings but still worries that his savings is not enough despite his early retirement planning.

Lukman currently resides in Ipoh with his family and recently retired.


He dedicated his whole life working for his savings but still worries that his savings is not enough despite his early retirement planning.

VALUE PROPOSITION

VALUE PROPOSITION

VALUE PROPOSITION

Our Smart Withdrawal helps Lukman who wants to retire comfortably by educating him on the ideal retirement steps and suggesting the best way for him to manage withdrawals for retirement.

Our Smart Withdrawal helps Lukman who wants to retire comfortably by educating him on the ideal retirement steps and suggesting the best way for him to manage withdrawals for retirement.

Our Smart Withdrawal helps Lukman who wants to retire comfortably by educating him on the ideal retirement steps and suggesting the best way for him to manage withdrawals for retirement.

Summary of User Personas

Summary of User Personas

Summary of User Personas

The 5 Financial Stages

The 5 Financial Stages

The 5 Financial Stages

Current members

Current members

Current members

The following dix financial personas captures the common events in and individual’s journey that have a significant financial impact on their plans and goals

The following dix financial personas captures the common events in and individual’s journey that have a significant financial impact on their plans and goals

The following dix financial personas captures the common events in and individual’s journey that have a significant financial impact on their plans and goals

Informal Economy

Informal Economy

Informal Economy

Potential members

Potential members

Potential members

i-Akaun will strategically engage with Malaysians in the informal economy as well

i-Akaun will strategically engage with Malaysians in the informal economy as well

i-Akaun will strategically engage with Malaysians in the informal economy as well

THE PROCESS

THE PROCESS

Research

Research

Research

THE PROCESS

THE PROCESS

Research

Research

Research

Interviews

Interviews

Interviews

Landscape Analysis

Landscape Analysis

Landscape Analysis

Workshop

Workshop

Workshop

Synthesis

Synthesis

Synthesis

THE PROCESS

THE PROCESS

Research

Research

Research

Malaysians vision on i-Akaun

Malaysians vision on i-Akaun

Malaysians vision on i-Akaun

Product Strategy

Product Strategy

Product Strategy

THE PROCESS

THE PROCESS

Concept

Concept

Concept

Design Exploration

Design Exploration

Design Exploration

Design Decision

Design Decision

Design Decision

THE PROCESS

THE PROCESS

Concept

Concept

Concept

Design Exploration

Design Exploration

Design Exploration

Design Decision

Design Decision

Design Decision

THE PROCESS

THE PROCESS

Design

Design

Design

Achieving UXUI Delight with Human Centered Design

Achieving UXUI Delight with Human Centered Design

Achieving UXUI Delight with Human Centered Design

THE PROCESS

THE PROCESS

Design

Design

Design

FOUNDATION

FOUNDATION

Colors

Colors

Colors

FOUNDATION

Typography

Typography

Typography

FOUNDATION

FOUNDATION

Photography

Photography

Photography

FOUNDATION

FOUNDATION

Icons & Illustrations

Icons & Illustrations

Icons & Illustrations

COMPONENTS

COMPONENTS

Basic Components

Basic Components

Basic Components

COMPONENTS

COMPONENTS

Card Components

Card Components

Card Components

THE PROCESS

THE PROCESS

Design

Design

Design

THE PROCESS

THE PROCESS

Usability Testing

Usability Testing

Usability Testing

Surveys

Surveys

Surveys

THE PROCESS

THE PROCESS

Handover

Handover

Handover

Training Videos

Training Videos

Training Videos

About i-Akaun

About i-Akaun

About i-Akaun

Voluntary Contribution

Voluntary Contribution

Voluntary Contribution

Withdrawal

Withdrawal

Withdrawal

Nomination

Nomination

Nomination

THE PROCESS

THE PROCESS

Launch

Launch

Really cool huh?

Let’s hire me 🫣

WhatsApp Me

Really cool huh?

Let’s hire me 🫣

WhatsApp Me

Really cool huh?

Let’s hire me 🫣

WhatsApp Me

Really cool huh?

Let’s hire me 🫣

WhatsApp Me