2022 - 2023
2022 - 2023
2022 - 2023
Reimagine i-Akaun
Reimagine i-Akaun
Reimagine i-Akaun
Great design starts with imagination, turning them into delightful user experiences, journeys and great partnerships. This document brings WPP and KWSP/EPF together through human-centered design, this document is our guide — a bespoke ways of working to take i-Akaun to the next level.
Great design starts with imagination, turning them into delightful user experiences, journeys and great partnerships. This document brings WPP and KWSP/EPF together through human-centered design, this document is our guide — a bespoke ways of working to take i-Akaun to the next level.
Great design starts with imagination, turning them into delightful user experiences, journeys and great partnerships. This document brings WPP and KWSP/EPF together through human-centered design, this document is our guide — a bespoke ways of working to take i-Akaun to the next level.
Hello!
Hello!
Hello!
Meet our team...
Meet our team...
Meet our team...
The Process
The Process
The Process
The sweat and tears of our hard work begins here
The sweat and tears of our hard work begins here
The sweat and tears of our hard work begins here
THE PROCESS
THE PROCESS
Discovery
Discovery
Discovery
A partnertship between KWSP and WPP to revamp and enhancing the i-Akaun experience on web and mobile platforms
A partnertship between KWSP and WPP to revamp and enhancing the i-Akaun experience on web and mobile platforms
A partnertship between KWSP and WPP to revamp and enhancing the i-Akaun experience on web and mobile platforms
THE PROCESS
THE PROCESS
Discovery
Discovery
Discovery
Stakesholder’s Visions
Stakesholder’s Visions
Stakesholder’s Visions
Realigning i-Akaun with EPF’s digital future & putting Malaysians at the forefront of EPF
Realigning i-Akaun with EPF’s digital future & putting Malaysians at the forefront of EPF
Realigning i-Akaun with EPF’s digital future & putting Malaysians at the forefront of EPF
THE PROCESS
THE PROCESS
Discovery
Discovery
Discovery
The 5 Financial Stages
The 5 Financial Stages
The 5 Financial Stages
Current members of i-Akaun
Current members of i-Akaun
Current members of i-Akaun
Informal Economy
Informal Economy
Informal Economy
Potential members of i-Akaun
Potential members of i-Akaun
Potential members of i-Akaun
Stories of each members
Stories of each members
Stories of each members
FIRST JOBBER
FIRST JOBBER
FIRST JOBBER
Siti, 24 | Jr. Excecutive
Siti, 24 | Jr. Excecutive
Siti, 24 | Jr. Excecutive
Siti just started a new job as a Jr. Executive. She found out about EPF from her company’s HR.
She realised she’s behind with savings amongst her peers and decided to save up more. She seeks advice on how to save smartly via social media but she is unsure which advice to follow.
Siti just started a new job as a Jr. Executive. She found out about EPF from her company’s HR.
She realised she’s behind with savings amongst her peers and decided to save up more. She seeks advice on how to save smartly via social media but she is unsure which advice to follow.
Siti just started a new job as a Jr. Executive. She found out about EPF from her company’s HR.
She realised she’s behind with savings amongst her peers and decided to save up more. She seeks advice on how to save smartly via social media but she is unsure which advice to follow.
VALUE PROPOSITION
VALUE PROPOSITION
VALUE PROPOSITION
Our Personalised Financial Management helps Siti who wants to save more money by assisting her on her ideal way and giving her financial projections to reach her goals.
Our Personalised Financial Management helps Siti who wants to save more money by assisting her on her ideal way and giving her financial projections to reach her goals.
Our Personalised Financial Management helps Siti who wants to save more money by assisting her on her ideal way and giving her financial projections to reach her goals.
GO-GETTER
GO-GETTER
GO-GETTER
Najmi, 33 | Software Tester
Najmi, 33 | Software Tester
Najmi, 33 | Software Tester
Najmi has learnt to manage his own finances for some time, has several commitments and is in the process of settling down.
He wonders where he can get advice to manage his financials better for him to buy a house
Najmi has learnt to manage his own finances for some time, has several commitments and is in the process of settling down.
He wonders where he can get advice to manage his financials better for him to buy a house
Najmi has learnt to manage his own finances for some time, has several commitments and is in the process of settling down.
He wonders where he can get advice to manage his financials better for him to buy a house
VALUE PROPOSITION
VALUE PROPOSITION
VALUE PROPOSITION
Our Online Advisory helps Najmi who wants to buy a house by providing him with the right content and providing personalised recommendations so that he will make an informed decision.
Our Online Advisory helps Najmi who wants to buy a house by providing him with the right content and providing personalised recommendations so that he will make an informed decision.
Our Online Advisory helps Najmi who wants to buy a house by providing him with the right content and providing personalised recommendations so that he will make an informed decision.
FAMILY PLANNER
FAMILY PLANNER
FAMILY PLANNER
Mei Ling, 41 | Pharmacist
Mei Ling, 41 | Pharmacist
Mei Ling, 41 | Pharmacist
Mei Ling is a career-driven women that tries her best to prioritise her entire family’s well-being.
She and her husband focus their savings on their kid's education along with their upcoming retirement.
Mei Ling is a career-driven women that tries her best to prioritise her entire family’s well-being.
She and her husband focus their savings on their kid's education along with their upcoming retirement.
Mei Ling is a career-driven women that tries her best to prioritise her entire family’s well-being.
She and her husband focus their savings on their kid's education along with their upcoming retirement.
VALUE PROPOSITION
VALUE PROPOSITION
VALUE PROPOSITION
Our Goal Creation helps Mei Ling who wants to save for her kids’ education by guiding her on the best way to save and suggesting the correct steps before making big decisions
Our Goal Creation helps Mei Ling who wants to save for her kids’ education by guiding her on the best way to save and suggesting the correct steps before making big decisions
Our Goal Creation helps Mei Ling who wants to save for her kids’ education by guiding her on the best way to save and suggesting the correct steps before making big decisions
RETIREMENT SEEKER
RETIREMENT SEEKER
RETIREMENT SEEKER
Raj, 53 | Strategy Officer
Raj, 53 | Strategy Officer
Raj, 53 | Strategy Officer
Raj is realigning his financials, doing budgeting, and forecasting for himself and his spouse’s retirement soon.
He wants his children to be financially independent and ready for their future.
Raj is realigning his financials, doing budgeting, and forecasting for himself and his spouse’s retirement soon.
He wants his children to be financially independent and ready for their future.
Raj is realigning his financials, doing budgeting, and forecasting for himself and his spouse’s retirement soon.
He wants his children to be financially independent and ready for their future.
VALUE PROPOSITION
VALUE PROPOSITION
VALUE PROPOSITION
Our Online Advisory helps Raj who wants to plan his retirement by guiding him with personalised advice and preparing a thorough plan in order for him to secure his future.
Our Online Advisory helps Raj who wants to plan his retirement by guiding him with personalised advice and preparing a thorough plan in order for him to secure his future.
Our Online Advisory helps Raj who wants to plan his retirement by guiding him with personalised advice and preparing a thorough plan in order for him to secure his future.
EMPTY NESTER
EMPTY NESTER
EMPTY NESTER
Lukman, 60 | Retiree
Lukman, 60 | Retiree
Lukman, 60 | Retiree
Lukman currently resides in Ipoh with his family and recently retired.
He dedicated his whole life working for his savings but still worries that his savings is not enough despite his early retirement planning.
Lukman currently resides in Ipoh with his family and recently retired.
He dedicated his whole life working for his savings but still worries that his savings is not enough despite his early retirement planning.
Lukman currently resides in Ipoh with his family and recently retired.
He dedicated his whole life working for his savings but still worries that his savings is not enough despite his early retirement planning.
VALUE PROPOSITION
VALUE PROPOSITION
VALUE PROPOSITION
Our Smart Withdrawal helps Lukman who wants to retire comfortably by educating him on the ideal retirement steps and suggesting the best way for him to manage withdrawals for retirement.
Our Smart Withdrawal helps Lukman who wants to retire comfortably by educating him on the ideal retirement steps and suggesting the best way for him to manage withdrawals for retirement.
Our Smart Withdrawal helps Lukman who wants to retire comfortably by educating him on the ideal retirement steps and suggesting the best way for him to manage withdrawals for retirement.
Summary of User Personas
Summary of User Personas
Summary of User Personas
The 5 Financial Stages
The 5 Financial Stages
The 5 Financial Stages
Current members
Current members
Current members
The following dix financial personas captures the common events in and individual’s journey that have a significant financial impact on their plans and goals
The following dix financial personas captures the common events in and individual’s journey that have a significant financial impact on their plans and goals
The following dix financial personas captures the common events in and individual’s journey that have a significant financial impact on their plans and goals
Informal Economy
Informal Economy
Informal Economy
Potential members
Potential members
Potential members
i-Akaun will strategically engage with Malaysians in the informal economy as well
i-Akaun will strategically engage with Malaysians in the informal economy as well
i-Akaun will strategically engage with Malaysians in the informal economy as well
THE PROCESS
THE PROCESS
Research
Research
Research
Interviews
Interviews
Interviews
Landscape Analysis
Landscape Analysis
Landscape Analysis
Workshop
Workshop
Workshop
Synthesis
Synthesis
Synthesis
THE PROCESS
THE PROCESS
Research
Research
Research
Interviews
Interviews
Interviews
Landscape Analysis
Landscape Analysis
Landscape Analysis
Workshop
Workshop
Workshop
Synthesis
Synthesis
Synthesis
THE PROCESS
THE PROCESS
Research
Research
Research
THE PROCESS
THE PROCESS
Research
Research
Research
Interviews
Interviews
Interviews
Landscape Analysis
Landscape Analysis
Landscape Analysis
Workshop
Workshop
Workshop
Synthesis
Synthesis
Synthesis
Malaysians vision on i-Akaun
Malaysians vision on i-Akaun
Malaysians vision on i-Akaun
Product Strategy
Product Strategy
Product Strategy
THE PROCESS
THE PROCESS
Concept
Concept
Concept
Design Exploration
Design Exploration
Design Exploration
Design Decision
Design Decision
Design Decision
THE PROCESS
THE PROCESS
Concept
Concept
Concept
Design Exploration
Design Exploration
Design Exploration
Design Decision
Design Decision
Design Decision
THE PROCESS
THE PROCESS
Design
Design
Design
Design Principle
Design Principle
Design Principle
Design System
Design System
Design System
Design Sprints
Design Sprints
Design Sprints
Achieving UXUI Delight with Human Centered Design
Achieving UXUI Delight with Human Centered Design
Achieving UXUI Delight with Human Centered Design
THE PROCESS
THE PROCESS
Design
Design
Design
Design Principle
Design Principle
Design Principle
Design System
Design System
Design System
Design Sprints
Design Sprints
Design Sprints
FOUNDATION
FOUNDATION
Colors
Colors
Colors
FOUNDATION
Typography
Typography
Typography
FOUNDATION
FOUNDATION
Photography
Photography
Photography
FOUNDATION
FOUNDATION
Icons & Illustrations
Icons & Illustrations
Icons & Illustrations
COMPONENTS
COMPONENTS
Basic Components
Basic Components
Basic Components
COMPONENTS
COMPONENTS
Card Components
Card Components
Card Components
THE PROCESS
THE PROCESS
Design
Design
Design
Design Principle
Design Principle
Design Principle
Design System
Design System
Design System
Design Sprints
Design Sprints
Design Sprints
THE PROCESS
THE PROCESS
Usability Testing
Usability Testing
Usability Testing
Surveys
Surveys
Surveys
THE PROCESS
THE PROCESS
Handover
Handover
Handover
Training Videos
Training Videos
Training Videos
About i-Akaun
About i-Akaun
About i-Akaun
Voluntary Contribution
Voluntary Contribution
Voluntary Contribution
Withdrawal
Withdrawal
Withdrawal
Nomination
Nomination
Nomination
THE PROCESS
THE PROCESS
Launch
Launch
Really cool huh?
Let’s hire me 🫣
Really cool huh?
Let’s hire me 🫣
Really cool huh?
Let’s hire me 🫣
WhatsApp Me